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This site states the following, "Can your Smartphone save your life? On the iPhone App Store." Our analyzers observed that the web page stated " Developed by professional firefighters, the ManDown App is a personal safety app." The Website also stated " What is the ManDown App? The ManDown App sends immediate alerts in case of an emergency or injury. Simply enter the contact information for your family, friends, andor colleagues; if you have an emergency, they will automatically be notified via text, phone, or e-mail. How Does it Work? Who Should Use ManDown? Nannys or Baby Sitters." The website's header had accountability as the most important keyword. It was followed by man down, mandown, and emergency which isn't as ranked as highly as accountability. The next words the site uses is first responder. help was also included and could not be understood by search engines.